Wednesday briefing: Inside the Guardian’s investigation into Nigel Farage’s custom video clips
Good morning. How did Nigel Farage become wealthy? It is a question with many responses. But Cameo, an app that allows the public to pay celebrities, actors and sportspeople to record a custom video message, is certainly part of the answer. Got a relative’s birthday coming up? Farage will record a clip for aunt Janine wishing her well. Does your friend need a pep talk after a nasty breakup? Farage will send a short motivational speech to cheer them up. For a fee, of course – £71 at the time of writing. Alongside Jay from the Inbetweeners and a YouTuber pretending to be Jesus Christ, the Reform UK leader is a smash hit on Cameo. He has charged a total of at least £374,893 for his videos since he joined the platform five years ago, making an average of about three a day. But a new investigation by the Guardian has found that some of the recordings have a darker side, with Farage selling videos in which he endorsed a neo-Nazi event, repeated extremist slogans and supported a man convicted over his involvement in a far-right riot. For today’s First Edition, I spoke with Henry Dyer, an investigations correspondent who broke the story with Michael Goodier from the Guardian’s data team. So, make a cup of tea and read about Henry and Michael’s reporting. First, the headlines. Five big stories Iran | Britain’s national security adviser, Jonathan Powell, attended the final talks between the US and Iran and judged that the offer made by Tehran on its nuclear programme was significant enough to prevent a rush to war, the Guardian can reveal. Assisted dying | The Scottish parliament has voted against legalising assisted dying after critics and religious groups led a concerted campaign to block the measures. Health | Worried parents are contacting pharmacies in an “increasingly desperate” effort to get their children vaccinated against meningitis after an outbreak in Kent killed two young people and left 13 seriously ill. Politics | Angela Rayner has said the very survival of the Labour party is at stake and warned Keir Starmer that he “cannot go through the motions” in the face of declining support. Afghanistan | Witnesses and survivors have described the horrific scenes of a Pakistani air raid that hit a drug rehabilitation centre in Kabul, killing more than 400 people, who were burned in their beds or crushed by the collapsing building. In depth: ‘Most politicians have to pay to get their message out there’ “Most politicians have to pay to get their message and persona out there. On Cameo, Farage gets paid to produced messages that are designed to be propagated. It is flipping political messaging on its head,” Henry Dyer tells me as we sit at his desk in the Guardian newsroom. “It is a sizeable chunk of income.” Henry clicks on to Cameo to show me how it works. Farage’s profile is classified as a “fan favourite”, with a 4.96 out of 5 average rating. There is a stream of sample clips to flick through: a short intro video and a string of sample birthday wishes. “They call me Mr Brexit … some people say I am controversial, and I couldn’t care less,” his bio reads. *** ‘These are phrases used by the far right’ Earlier this year, a Guardian reader contacted Henry to highlight a trend in Farage’s Cameo videos, which he thought he should investigate further. Along with Michael Goodier, they were able to analyse 4,366 clips that Farage had uploaded since he joined the platform in 2021. By looking at the publicly available source code in each video, they realised that they could also see the requests – or prompts – to which the former Ukip leader was responding while making the recordings. Henry shows a video to give me an example. “It’s my Christmas present for my grandad, he’s a big believer in you, Reform UK, he even flies English flag in his garden,” a video prompt for Farage reads. As Henry and Michael went through the videos, they started to notice trends. The first was the use of the phrase “If it doubt, keep them out” or “kick them out”. Together, they found 26 occasions where the Reform leader is asked to use these phrases, with him using it or alluding to it on about 20 of them. One of the videos that really stood out related to the Road Rage Terror Tour, a show organised by the leaders of a Canadian neo-Nazi group. Farage was paid £141 to record an address to the mayor of the city where the event was being held, encouraging her to attend. Within hours of uploading the video, the group had incorporated the clip into promotional videos for the event alongside white nationalist and antisemitic messaging, including slides depicting Jewish men as drug dealers “stealing our birthright”, and south Asian people as “strangers at our doors, taking what’s ours”. “Maybe he did not do research into the group. But he could have done very easily,” says Henry. *** ‘The occasional mistake can occur’ When contacted by the Guardian, a spokesperson for the Reform UK leader said: “Mr Farage has recorded many thousands of videos for genuine supporters to celebrate weddings, congratulate friends or send novelty messages. At that scale, the occasional mistake can occur.” They said that Farage’s Cameo videos “should not be treated as political statements or campaign activity” and added: “He has long been clear in his opposition to extremism and political violence.” They also said that it was out of Farage’s control if others “misuse or repurpose” a Cameo recording. For the full report, you can read Henry and Michael’s story here, which includes the original clips. Just before we sign off, Henry pointed out that there is little evidence that the Reform UK leader is likely to stop. “Farage was making Cameo videos on the morning our story was published. He last completed a video just before 9am. So, you know, he’s very active,” says Henry. “Farage’s use of social media is deliberate and thoughtful. And I think that is one of the lenses through which to look at this is: ‘what can you get Farage to say for money?’ And, if he’ll say this for money, what would he say for power?” What else we’ve been reading I’ve mentioned before that suddenly becoming interested in birds and bird-watching appears to be a universal manifestation of middle age, but Claire Rosen’s portraits against incredible wallpaper backgrounds are sensational. Martin Human rights lawyer Michael Mansfield writes powerfully in this column on Labour’s plans to cut jury trials for many minor crimes. “A sacred principle is being sacrificed and scapegoated to falsely explain systemic failure,” he writes. Charlie Lindlar, newsletters team This Donald McRae interview with Tony Powell, a secretly gay professional footballer in England in the 1970s, is incredibly moving, and touches on the tragic story of Justin Fashanu. Martin I have read few more urgent, nor more necessary, essays than this from Ralph Jones on why we must end the comedian travel show. Charlie Nat Guest writes eloquently in this post detailing the constant immense sensory overload she feels, and how it can make everyday interactions absolutely unbearable. Martin Sport Football | Manchester City were eliminated from the Champions League, losing 2-1 at home to Real Madrid. PSG appeared to be coming back to the form which saw them win the competition last season, as the French club crushed Chelsea 3-0 in London. Arsenal’s dream of a quadruple remains alive after they beat Bayer Leverkusen 2-0 at the Emirates Stadium. Football | Morocco have been awarded a 3-0 win in January’s Africa Cup of Nations final after Senegal were sensationally stripped of the title in an unprecedented ruling. An appeals board said Senegal “forfeited the title” after their head coach and several players left the pitch for 15 minutes in protest at Morocco being awarded a penalty. Tennis | Aryna Sabalenka says she may never return to compete at the Dubai Tennis Championships after she and Iga Świątek were harshly criticised by the tournament director for their withdrawals from the tournament last month. The front pages The Guardian leads with “Iran nuclear deal ‘had been within reach’ before conflict”. The i has “Your war on Iran is based on a lie, says Trump’s security chief – in open letter to America”. The Financial Times follows the same story with “Trump camp shows first cracks over Iran war as counterterror chief quits”. The Telegraph says “Trump: BBC is against me winning Iran war”. The Mirror goes with “Britain hit by … Trumpflation” The Times leads with “Fatal meningitis outbreak declared national incident”. The Mail reports “Meningitis outbreak worst we’ve ever seen, say experts”. Finally the Sun follows the same story with “I was blinded by the killer bug”. Today in Focus What Nigel Farage will say for money The Reform UK leader has a lucrative extra gig sending paid-for Cameo messages. But an analysis of more than 4,000 show they include videos for a neo-Nazi group and a rioter. Henry Dyer reports. Cartoon of the day | Ella Baron The Upside A bit of good news to remind you that the world’s not all bad Yesterday, the Eden Project turned 25. The brainchild of Tim Smit, a Dutch entrepreneur who wanted to reconnect people with nature, the Cornish site has since welcomed more than 25 million visitors and, according to its latest impact report, generated £6.8bn in total economic impact for the south-west of England. It has also been a vital home to thousands of varieties of plants, from 1,500-year-old olive trees and endangered jade vines to a coco de mer plant whose huge double-lobed seeds are aptly named “bum nuts” – a favourite with the non-profit charity’s younger visitors. “Eden inspires people and reminds them that we’re custodians of the planet,” says Catherine Cutler, the head of horticulture, who has worked at Eden since day one. “I hope the impact is far-reaching and far greater than we’ll ever know.” Sign up here for a weekly roundup of The Upside, sent to you every Sunday Bored at work? And finally, the Guardian’s puzzles are here to keep you entertained throughout the day. Until tomorrow. Quick crossword Cryptic crossword Wordiply






